Enterprise Europe Network (Profile:BRNO20200817001)

Short description of advertisement: 
The Norwegian SME has developed an innovative solution for bicycle tires: the world's first modular zip-on technology, allowing commuters and recreational cyclists to quickly adapt their tire treads to changing road conditions.

The Norwegian premium bicycle tire company develops and commercializes excellent, innovative, and user-friendly modular tire products for European and North American markets, focused towards e-bikes and commuters.

The invention consists of a slick base tire, featuring their patented zip-on technology on the side of the tire's wall, that is interchangeable with the tire treads. The products are designed to handle all types of weather and road conditions, which the user can choose depending on the needs. The company markets a range of modular tires with different tread types, mainly for snow and ice conditions, but also gravel and trail.

Their journey started in 2015, when the first prototype with a fastening mechanism was developed. After two years of thorough development and testing, a patent was granted, and the alpha version of the bicycle tire launched.

Today, they are selling the 3rd generation of products, which includes perfected zip-on technology with stainless steel zippers, new skin technology for ultra-thin and durable skins, and improved rubber compounds that have gone through extensive user testing in different harsh environments.

The company is now recognized globally, with a presence in some of the largest sport chains, distributors, and international online stores.

The company aims to become a world-class tire company and the undisputed go-to brand for modular tire systems, with a strong and clear global brand identity, and is now looking for partners, including manufacturers, bike brands, and retailers, to bring the system to commuters in new markets.


For more information please contact Enterprise Europe Network Latvia.

Contact person: 
Enterprise Europe Network Latvia
Contact languages: 
Perses Street 2, Riga, LV-1442, Latvia
info [at] een [dot] lv
Proposal valid till: 
Thursday, 26 August, 2021